This project was done over 4 design days. We started with the branding design first, and picked a colour pallet, fonts, and overall style that would work well with the new look. We then went on to design the logo.
Oak Integrative Health logo is a union of their brand name and a play on words, which is achieved by taking our brand name and using it to bring the words together. The period on the end of Oak is also the dot on the i in integrative, bonding the two words together. Presenting the word integrative, not just in type, but also visually; brings creative thinking to a new level for our brand. The overall logo plays with negative space and is minimalistic. It is scalable to any size to maximize responsiveness, and to effectively communicate our brand’s identity.